brand Story

Amor For was built by two PR strategists from NYC who were tired of watching brands play small, fumble the message, or stay quiet when it mattered most. So we stepped in.

the Mission

We want brands to do Good, boldly.

Meet your cultural Partners

Zaakirah Medan and Nichimyo Rich, Amor For’s Co-Chief Communication Officers and founders, who are your trusted partners in culture and confidence, helping you navigate the noise with smart strategy and real values.

Zaakirah Medan

Head of PR and Experimental Marketing

For her, PR isn’t just a press release. It’s about weaving a brand so deeply into culture that it leaves a legacy. She’s obsessed with thinking bolder and tapping into culture to create experiences that refuse to go away. Her goal is always to impact culture and take over the media and then…the world?

Nichimyo Rich

Head of Social + Insights

For her, PR isn’t just a press release. It’s about weaving a brand so deeply into culture that it leaves a legacy. She’s obsessed with thinking bolder and tapping into culture to create experiences that refuse to go away. Her goal is always to impact culture and take over the media and then…the world?

Arjun Dev

Creative Lead

For her, PR isn’t just a press release. It’s about weaving a brand so deeply into culture that it leaves a legacy. She’s obsessed with thinking bolder and tapping into culture to create experiences that refuse to go away. Her goal is always to impact culture and take over the media and then…the world?